Does your current marketing strategy have as much power as a feather in a storm?

"An ineffective campaign can be a drain on your time and budget, stopping you from reaching your target market and goals."

See results in as little as two weeks. We uncover hidden opportunities in your local market that others miss.

No cookie-cutter plans here! We create a custom plan that aligns with your business goals.

EMAIL CAMPAIGNS, PAID ADS, WEBSITES & SOCIAL MEDIA

YOUR

GO-TO

MARKETING SPECIALIST

Email Campaigns: Engage your customers with personalized and impactful email campaigns. From promotions to service updates, I'll ensure your message lands right where it matters. Statistics of Monthly Newsletters - The effectiveness of email newsletters can vary based on several factors, and industry benchmarks provide a general understanding of performance. As of my last knowledge update in January 2022, here are some average statistics for email newsletters: 1. Open Rate: - Average Open Rate: 15-25% - This represents the percentage of recipients who opened the email. 2. Click-Through Rate (CTR): - Average CTR: 2-5% - CTR indicates the percentage of recipients who clicked on one or more links in the email. 3. Bounce Rate: - Average Bounce Rate: Below 2% - Bounce rate represents the percentage of emails that could not be delivered. 4. Conversion Rate: - Average Conversion Rate: 1-5% - Conversion rate measures the percentage of recipients who took a desired action, such as making a purchase or filling out a form. 5. Unsubscribe Rate: - Average Unsubscribe Rate: Below 0.5% - Unsubscribe rate shows the percentage of recipients who opted out of receiving future emails. 6. Best Sending Day and Time: - The optimal day and time for sending emails can vary, but Tuesday and Thursday mornings often show higher engagement. It's essential to note that these are general benchmarks, and the performance of your email newsletter can be influenced by factors such as industry, audience, content quality, and the frequency of emails. Regularly analyzing your own email campaign metrics and adjusting your strategy based on the data will help optimize performance for your specific audience. Keep in mind that industry standards and user behavior may have evolved since my last update in January 2022, so it's recommended to check more recent sources for the latest statistics.

At Hey You Social, our first approach is to conduct a high-level review of your landing pages, Google Profile, and Meta business profiles. We like to think of paid ads as part of a recipe for optimized success. It is not a one-size-fits-all solution. Many agencies charge a single fee to set up ads but overlook the backend of how the leads are converting. We do it differently. From the setup to the learning phase and everything in between, paid ads are a delicate dance between budget, optimization, and operations. In one case study, we had a client who was operating at $7 million a year in revenue. They had all the branding correct, the dispatch, the funds to run paid ads, and a regular marketing budget. Month after month, they were receiving 30+ leads for their home services company. Everything was going great until they hit a plateau. After a thorough evaluation of their accounts, it was determined that the leads were converting, and they were following through on their end. The problem was that the leads would go stale because the clients were not able to fulfill the service call in a timely manner. The demand on their operations and call center management revealed weak spots. Unfortunately, it was not something that could be fixed overnight, and throwing more money into paid ads only hurt their commitment to their customer base. People were frustrated and leaving bad reviews because a technician didn't show up when promised. Sure, this can happen a couple of times over a month without a direct negative impact on your company. But it also took its toll on the owners, their employees, and ultimately the agency. Paid ads are great, but they are a long game; there is no magic wand. For a seasoned company, it can move a lot faster, but for a new company just starting to dip their toe in paid ads, it can be a costly learning process. Where we come alongside and offer support is through identifying that systems are in place, branding is on point, and there are conversions and trackers in place to ensure that the leads funneling in are of high quality. Want to learn more about paid ads and see if this is the right fit for you? Let's talk more! Book a free call today!

Social Media Management: Navigate the world of social media with confidence. I'll curate content that reflects the authenticity of your blue-collar brand, turning followers into loyal customers. 2024 Social Media Strategy - Indeed, the landscape of social media has undergone significant transformations, especially with the emergence of Meta (formerly Facebook). The dynamics have shifted from a focus solely on post frequency and basic graphics to a more nuanced approach that prioritizes both engaging SEO content and visually appealing graphics. Evolution of Social Media Strategy: 1. Quality Over Quantity: - The emphasis has shifted from the sheer volume of posts to the quality of content. Meaningful, relevant, and valuable content is now recognized as a key factor in engaging audiences. 2. Visual Appeal Matters: - While basic graphics may have sufficed in the past, the current environment demands eye-catching visuals. Visually appealing content is more likely to capture and retain the audience's attention in a crowded online space. 3. SEO Content Integration: - The synergy of engaging SEO content and compelling graphics has become crucial. A well-crafted post combines relevant keywords, user-friendly language, and visually enticing elements to stand out. 4. Post and Forget is Out: - The traditional "post and forget" approach is no longer effective. Engagement is key, and actively responding to comments, messages, and user interactions is vital for maintaining a meaningful online presence. 5. Adaptation to Algorithm Changes: - Social media algorithms continuously evolve. Staying informed about these changes and adapting strategies accordingly is essential for maintaining visibility in users' feeds. **Strategies for Success:** 1. Storytelling: - Share compelling stories that resonate with your audience. Humanizing content can create a deeper connection. 2. Visual Consistency: - Maintain a consistent visual style that aligns with your brand. Visual cohesion contributes to brand recognition. 3. Interactive Content: - Encourage engagement through polls, quizzes, and interactive content. Participation fosters a sense of community. 4. Analytics Utilization: - Regularly analyze social media analytics to understand what works and refine strategies based on audience insights. 5. Multichannel Presence: - Diversify your presence across different social media channels. Tailor content to suit the unique dynamics of each platform. As the social media landscape continues to evolve, adapting strategies to align with current trends and user preferences will be crucial for businesses and content creators to effectively reach and engage their audiences.

New clients are exciting, but loyal customers are the real MVPs. Are you giving them the love they deserve?

Returning Customers (75%): The backbone of your business, loyal customers fuel your commitment to consistent high-quality service.

We boost customer retention with our custom monthly e-newsletters, boasting an average open rate of 45% or more. Tailored to your customers' interests and local happenings, these newsletters subtly engage your audience.

Digital Leads (15%): Although not a small amount, this business comes from effective digital marketing, engaging potential clients through online channels.

We offer paid ad campaigns for Meta, Google, and Nextdoor. After thoroughly analyzing your client demographics and understanding your goals, we create campaigns designed to generate consistent, high-quality leads over the long term.

Referrals (5%): Satisfied customer recommendations contribute to your growth showcasing trust and endorsement.

We've all reaped the rewards of a great referral. They're truly invaluable. Even a handful each year can often outperform a flood of cold leads. Our campaigns, both digital and traditional, are designed to keep you top-of-mind for your customers, encouraging referrals.

Direct Marketing Results (5%): This remaining amount stems from targeted campaigns, promotions, and outreach, emphasizing our commitment to efficient and impactful strategies.

Gone are the days of digital reign. To build a truly profitable kingdom, you need a diverse approach. Direct marketing, including postcards, modern brochures, and leave-behinds, is essential. We'll craft a plan to capture the full potential of traditional marketing and deliver royal results.

BENEFITS OF AN AUDIT

With a background in sales and marketing for businesses like Cleaning companies, Landscapers, HVAC, Plumbing, and the Home Services Industry, I understand the heartbeat of blue-collar businesses.

A Tailored Approach: Your business is unique, and so should be your marketing strategy. I'll analyze your website, Google My Business page, Facebook, and your CRM system to ensure it aligns seamlessly with your values goals, and messaging.

Results-driven: My focus is on converting digital presence into real-world success. Let's turn clicks into customers!

We’ve navigated countless business landscapes over the past two decades. Let's put our experience to work for you and create results that truly help your company stand out.

Take control of your marketing future. Book your free call

No hidden fees, no surprises. Our upfront pricing and regular communication keep you informed. We believe an educated customer is a satisfied customer. We're not AI robots, we're real people with genuine passion (and a little coffee addiction). We believe in open communication and delivering exceptional results.

Small Changes, Big Results: Transforming a Business

A few years ago, I was sitting at a desk pondering how things could be different. I was working for a seven-figure company targeting luxury, high-end vacation rental clients. They had a solid business foundation but relied on outdated systems that lacked automation. This led to high support costs and frustration.

After a long workday, I asked myself, "If I owned this company, what changes would I make?" Ideas flooded my mind, and I jotted them down furiously. Next, I imagined myself as a multimillionaire about to spend $20,000 on a weeklong family vacation. How would I want to be treated? My imagination ran wild as I listed every expectation.

Within hours, I developed a marketing plan that would benefit both the property management company and the homeowners. I presented the plan with clear action steps, and the owner was enthusiastic. It was risky, as bookings were slow due to winter and the global pandemic. We decided to test the plan on three properties, revamping graphics, updating photos, optimizing SEO, and crafting compelling email campaigns. In just two weeks, the homes were fully booked, even at higher prices. Owners, investors, and guests were thrilled, and the positive reviews remain on their website. This wasn't my first success, but its complexity and impact made it particularly noteworthy. Effective strategy isn't about repetition; it's about innovation.

Here is a FREE blueprint of that Marketing Strategy!

TESTIMONIALS

Our testimonials speak to the many clients we have been able to help.

Since 2021, Elise has been part of my team helping my company grow. Her work is consistent with high-performance delivery, and creativity and she has a lot of confidence in her decisions, many of which go beyond my expectations. With her experience, my company is obtaining great results and I would certainly recommend her work. Melo Cleaning Services

Thankful for Elise!!! She’s helped me come up with a game plan and really help me with things I need to help grow my business!!! She takes time helping you with looking at things from a customers point of view and breaks things down that I was struggling with! I’m grateful to have her helping me and other clients as well grow! Definitely should hire her for your needs. Hair by Ciera

Elise is professional and knowledgeable. She did my photo shoot for my business in 2019 and I achieved great success and momentum because of her. During conversation, she shared special media tips with me, for FREE, and answered all of my questions - there were a lot of them. But she graciously helped me - later on my business focus changed and her expertise and input helped me make 10’s of thousands of dollars for the clients I supported. Whenever I have a marketing or social media question, she is my go-to person. Hire her and you will get MORE than you are paying for - she truly cares and it shows. Author, Karin S.

Are you overwhelmed and ready for a change? We offer a complimentary consultation with a marketing plan delivered straight to your email.

Is your social media falling flat?

Can't remember the last email campaign that brought in a 35% open rate or higher?

Is your website failing to deliver qualified leads, who are ready to book?

We offer social media marketing, photography, consulting, email marketing, website design, CRM automation research, and paid ads for both Google and Meta.

We've also delivered impressive results with rebranding and vendor booth setups.

Honestly, there's hardly a marketing area we haven't explored. While we don't claim to be experts in everything, we can always provide resources or connections for projects outside our scope.

Ready to Transform Your Marketing and see a difference in 14 days?

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